the main purpose of this research is to evaluate the effect of commercial brands on customers’ loyalty and behavior to hygienic products. here a commercial brand is under assessment about its credibility among consumers in relation to customers’ loyalty and behaviour. in this research the model presented by sweeny and swait consumers and its relationship with customers’ loyalty and behaviour. i...

The premise, upon which I evaluate the TCP-friendliness of VOIP traffic, is content and the necessary justification. In the reminder of this paper I will give a description of the paper as well as the assumptions and claims of the authors. Also I will give my own personal conclusions about the authors’ work along with sufficient justifications.

the aim of this study was to assess the proportionality of sport books to beneficiaries' expectations and the role of marketing mix elements in marketing of these books. this research was a descriptive and field survey. three researcher-made questionnaires with confirmed validity and reliability were used to collect the data. the research hypotheses were examined by independent t test. the...

Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively. This research has been carried out to cluster customers based on factors of CLV model including length, recency, frequency, and monetary (LRFM) through data mining. Based on LRFM,...

The widespread use of digital technologies in banking allows banks to obtain and analyse huge amounts data from different communication channels. While this phenomenon is conducive improving the quality services it also increases risk privacy breaches. aim study identify what factors determine consumer acceptance banks’ public access personal found on social media accounts. results indicate imp...

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