Many companies work hard to ensure that service representatives are friendly when interacting with customers. Friendliness, however, is not always enough; customers must believe that service employees are not just acting out a friendly role. In our study, we extrapolated this idea to web-based support services. Integrating IS and marketing perspectives, we suggested that user judgment of human ...

Service providers use impression management strategies to engender satisfaction and repeat business in customers. Managing emotional expressions is one strategy to meet those goals. We extended research on the ‘‘Duchenne Smile’’ to see if authenticity of employee expressions influenced the impressions formed of the employee s friendliness and the overall satisfaction with the encounter. Further...

This paper is a review of existing literature on the topic of user-friendliness in online banking security systems. The research presented herein seeks to promote critical thought on finding the most effective immediate steps online banks can take to better protect their customers, given what is currently understood about how users perceive and interact with online security systems.

With the encouragement of marketing scholars, many companies are tying employee incentives to customer ratings of satisfaction, service quality, or employee performance. One potential drawback to these practices is that customers' evaluations of employees—and, therefore, any associated rewards—may be biased by employee race. This possibility was examined in a restaurant setting. We found that c...

The purpose of this study is to shed some light on the importance of emotional skills in current service related jobs. The empirical study investigates how these new job requirements are dispersed in the Romanian organizational framework and enable customers to raise their expectations of service deliveries. The research results suggest customers express service expectations in terms of emotion...

Advent and adoption of internet by the industries has removed the constraint of time, distance and communication making globe truly a small village. Financial sector being no exception, numerous factors such as competitive cost, customer service, increase in education and income level of customers etc. influence banks to evaluate their technology and assess their electronic commerce and interne...