This research aims to validate and factor-analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive-analysis type and has been done by survey method. The statistic population included football clubs fans of the Iran’s 13th supreme football league, and the sample society was 880 people chosen from seven clubs fans ...

Mobile advertising has become one of the most popular applications in mobile commerce, particularly in the form of text advertising through SMS (Short Messaging Service). However, in the study of mobile advertising little is known regarding the effectiveness of SMS advertising and the factors contributing to its success. This research investigates the significance of a number of factors associa...

This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, how three brand-related constructs—brand credibility, brand image perceived quality—mediate this relationship. An online survey was conducted with 458 South Korean consumers, the data were investigated through a partial least squares structural equation modeling (PLS-SE...

This study explores the relationship between existential guilt, inferences of manipulative intent, attitude towards the brand, and donation behaviour intentions. A scale was also developed to measure existential guilt. Although it is exploratory in nature, it fills the gap in the literature that guilt is not a unified construct and should be measured separately. This research found that consume...

ABSTRAKPenelitian ini bertujuan menguji dan menganalisis variabel brand satisfaction, attitude-to-brand, love serta self-esteem memiliki pengaruh positif terhadap loyalty membuktikan peran attitude to self esteem dalam memediasi satisfaction pada pengguna provider Telkomsel smartphone. Sampel yang digunakan penelitian berjumlah 220 responden. Teknik pengambilan sampel adalah purposive sampling....

Financial technology has been an invaluable instructional material in the global science and trend is target of new applications great business potential. This study aims to analyze influence brand service trust, perceived usefulness, ease use on behaviour intention through attitude fintech users. research method uses purposive sampling with criteria entrepreneurs using financial located Malang...