This article proposed the models of intelligence type multimedia teaching software focusing on thinking. The design of the models reflects the characteristics of network , intelligence , multimedia , the design of modules and focusing on thinking. It also constructed a platformof developing teaching softwares , on which the brand new I-CAI teaching softwares can be developed and the existent CA...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

today, one of the most important features of any organization is a committed workforce with high emotional intelligence who want to be involved in the successful change. in other words, they should show the same organizational citizenship behaviors and organizational commitment.  the current study aims to investigate the impact of emotional intelligence on organizational citizenship behavior an...

The recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. The aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. Information on 400 customers of the Mashhad Tabarok Company was collected by a questionnai...

a r t i c l e i n f o Much of the extant work on brand equity in business markets has focused on predicting brand loyalty, as in what brand image elements that make buyers prefer to buy a brand. The question what drives buyers to pay more or less for brands has however been somewhat overlooked, despite price premium being a distinct and economically important outcome of a favourable brand image...