Knowing consumer attitudes in the field of consumer behavior is a strategic capability. Therefore, the purpose of this study was to investigate the effect of non-traditional promotional tools with guerrilla marketing approach on consumer purchase intention with the mediator variable of customer satisfaction in Hooshmand Khorshid Bahrevar Company in Bushehr Province. For this purpose, a question...

This paper summarizes the SIGHAN 2014 Chinese Word Segmentation bakeoff in several aspects such as dataset, evaluation results. In addition, we analyze errors of segmentation by instance and make a suggestion for improving segmentation systems. 1 Goal of the Chinese word segmentation bake-off Chinese Word Segmentation is the preliminary step for Chinese information processing, which is extremel...

Item recommendation task predicts a personalized ranking over a set of items for individual user. One paradigm is the rating-based methods that concentrate on explicit feedbacks and hence face the difficulties in collecting them. Meanwhile, the ranking-based methods are presented with rated items and then rank the rated above the unrated. This paradigm uses widely available implicit feedback bu...

Shadowing is a task where the subject is required to repeat the presented speech as s/he hears it. Although shadowing is cognitively a challenging task, it is considered as an efficient way of language training since it includes processes of listening, speaking and comprehension simultaneously. Our previous study realized automatic assessment of shadowing speech using the average of Goodness of...

We examined whether word recognition accuracy and latency of words children encounter during primary school across the upper grades can be predicted from form (word length, mean Levenshtein distance, frequency neighbors), meaning (free association network markers) exposure (corpus contextual diversity). As a measure recognition, 1454 (M = 10.1 years, SD 11.8 months, 52.4% girls) in grade 3, 4 5...

multi-word lexical units are a typical feature of specialized dictionaries, in particular monolingual and bilingual maritime dictionaries. the paper studies the concept of the multi-word lexical unit and considers the similarities and differences of their selection and presentation in monolingual and bilingual maritime dictionaries. the work analyses such issues as the classification of multi-w...

Word reading is heavily influenced by the information provided by previous context. In this study, we analyzed the neurophysiological bases of sentence reading through the EEG activity elicited during reading the same word embedded in differently constraining contexts: a) a low-constraining context; b) a high-constraining semantic compositional context; c) a high-constraining collocational cont...