The paper establishes a fairness preference framework based on game theory of Nash bargaining, and builds a utility system about fairness preference. On the basis, we expeands the newboy model to behavior research. The analysis shows that because of the retailer and suppliers’ fairness preference, their optimal order quantities tend to became conservative, and the result shows that the greater ...

In this paper we consider a retailer's product line selection and pricing problem. We use a consumer choice model in which individuals have stochastic utility for each product and act to maximize their consumer surplus. We consider three basic problems: (1) A retailer who has a current product line with xed prices and who is considering the addition of a new model to the product line. The retai...

Markup pricing contracts have been widely employed in many industries. Under such contracts, a retailer charges a retail margin over the wholesale price levied by the supplier to guarantee her financial prudence. In a setting where two competitive manufacturers sell substitutable products through a common dominant retailer, we investigate and compare performance of two different markup arrangem...

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...

In this paper, a three-echelon supply chain , including two producers, distributor and retailer who produce products in different brands have been considered. Any manufacturer, has a separate channel and the exclusive retailer offers their products, which have been prepared from the distributor (exclusive market) with discount or other manufacturer. In this paper pricing decisions on substitute...

In today’s fast marketing over the Internet or online, many retailers want to trade at the same time and change their marketing strategy to attract more customers. Some of the customers may decide to cancel their orders partially with a retailer due to various reasons such as increase in customer’s waiting time, loss of customer’s goodwill on retailer’s business, attractive promotional schemes ...

A retailer is endowed with a finite inventory of a non-perishable product. Demand for this product is driven by a price-sensitive Poisson process that depends on an unknown parameter, θ; a proxy for the market size. If θ is high then the retailer can take advantage of a large market charging premium prices, but if θ is small then price markdowns can be applied to encourage sales. The retailer h...

We consider a retailer that sells a product with uncertain demand over a …nite selling season. The retailer sets an initial stocking quantity and, at some predetermined point in the season, optimally marks down remaining inventory. We modify this classic setting by introducing three types of consumers: myopic consumers, who always purchase at the initial full price; bargainhunting consumers, wh...

Purpose– Selecting an appropriate partner is a vital and strategic decision-making process in any supply chain collaboration initiative. The purpose of this study is to introduce and explore the key factors considered by manufacturers in the selection of an appropriate retailer(s) for Collaboration and Collaborative Planning, Forecasting and Replenishment (CPFR) implementation and the relations...