Despite travel’s potential to transform individuals, literature suggests a lapse in how its attractiveness is portrayed marketing efforts. Adding this the lack of research on destination characteristics that trigger transformations and travellers’ perceptions transformative destinations. Using Repertory Test with Laddering Analysis, underpinned by Personal Construct Theory, article proposes lie...

Globally, the pandemic forced schools, colleges, and universities to close their campuses in order allow students practice social distancing practices. Despite difficulties challenges, some of undergraduate realized that with this new learning system, time set for or formal education become more flexible which leaves these fill spare productive activities. One those activities is joining a virt...

Attractiveness principal in Iranian- Islamic architecture and decorating in this issue Iranian Architecture in the period of Islam use different means to show the influential and effective thoughts and interpretations and meanings on the people. One way to identify the means is to Research and investigate in the audience’s cognition and understanding particularly architectures and identify the ...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

AIMS To explore the enhancing effect of alcohol consumption on attractiveness ratings, in that few studies on the Beer Goggles effect control the stimuli attractiveness level and researchers have seldom considered extending the effect to stimuli other than faces. METHODS Male and female participants (n = 103) were randomly assigned to alcohol consumption or placebo groups. Both groups were as...

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...

business and its main functions such as marketing has value regulations in islamic economy. the main purpose of this paper is the indicatation of islamic values in marketing mix decisions. to achieve this purpose , the islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from quran and documented practices of the holy prophet (peace be upon hi...

In recent years, a growing number of academic researchers, as well many marketing and design practitioners, have uncovered variety factors that would appear to enhance the visual attractiveness, or deliciousness, food images typical consumer. This review, which contains both narrative systematic elements, critically evaluates literature concerning various influencing eye appeal images, no matte...