The ever severe dynamic competitive environment has led to increasing complexity of strategic decision making in giant organizations. Strategy formulation is one of basic processes in achieving long range goals. Since, in ordinary methods considering all factors and their significance in accomplishing individual goals are almost impossible. Here, a new approach based on clustering method is pro...

the central issue in strategy formulation and implementation process, or strategy-making, is the identification of environmental forces and the preparation of a plan of action to deal with them. this necessitates scanning the environment for gathering information. environmental scanning should enable the firm to identify these forces. doing this not only calls for information gathering, but als...

Purpose This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this asserts is particularly suited task studying and enriching actions “designerly types” who seek fashion monetisable businesses. Design/methodology/approach conducts an auto-netnography a structure divined from established theory – that empathising, defin...

internationalization and tendency of small and medium enterprises to move into international markets are important and one of the essential factors of economic growth and development in the developing countries. several factors affect the process of internationalization of firms has been studied. the main goal of this study is examination relations between business strategies and internationali...