Mutiara Bakery is a UMKM that produces and markets bread. Currently, only 2 (two) stores are operating. CPM an appropriate strategic management tool in identifying the strengths weaknesses of main competitors relation to position products or services offered. This research aims strategy formulating based on critical success factors bakery MSMEs. The basic method used this descriptive-analytical...

The current paper, first, documents Ghana’s ‘success’ story. Second, it identifies the strategy employed. Third, it provides a brief history of why and how the strategy was adopted. Fourth, it provides some rationale for the success of the strategy, including the roles of domestic and international actors. Fifth, it conjectures the viability of the strategy into the future. Finally, the paper d...

The current paper, first, documents Ghana’s ‘success’ story. Second, it identifies the strategy employed. Third, it provides a brief history of why and how the strategy was adopted. Fourth, it provides some rationale for the success of the strategy, including the roles of domestic and international actors. Fifth, it conjectures the viability of the strategy into the future. Finally, the paper d...