Kansei engineering or ‘affective engineering’ is the key of product development methodology by translating customer’s psychological feeling and demands on this product into product’s design parameters. This process allows you to design with the customer’s responses such as feelings and emotions in order to guarantee that your product or service will evoke desirable customer’s emotional response...

This essay explores the dialectic between theorizing teachers’ decision-making and producing a workable, theoretically grounded scheme for classroom observations. One would think that a comprehensive theory of decision-making would provide the bases for a classroom observation scheme. It turns out, however, that, although the theoretical and practical enterprise are in many ways overlapping, th...

The paper describes applied research efforts, requested by the Swaziland Ministry of Health and funded by U.S. AID, aimed at providing an information base for new government policies regarding traditional healers in Swaziland. Information reported relates to: health care manpower in the traditional sector; treatment seeking behavior in a pluralistic medical setting; traditional health beliefs a...

The relationship between biology and politics is manifold, ranging from politics within biology and implications of politics for biological research to intrinsic political dimensions of biological insights. Politics within biology plays out in the everyday practice of academic and applied science and has recently reached a new dimension in the context of priority and patent disputes, whereas po...

Video-billboards and portable video-display devices are becoming increasingly common and the images they project can often be dramatic or provocative. This study investigated the lingering effects of emotion-evoking images on driving as measured in a driving simulator. Images were projected on an in-vehicle display while drivers followed a lead vehicle at a safe distance. To ensure attention to...

Evaluation has become an applied science in its own right in the last 40 years. This guide reviews the history of programme evaluation through its initial concern with methodology, giving way to concern with the context of evaluation practice and into the challenge of fitting evaluation results into highly politicized and decentralized systems. It provides a framework for potential evaluators c...