This qualitative research examines propinquity across two grocery shopping situations – real (in-store) and virtual (online). Examining how the same consumers shop for the same or similar commodities provides quasi-experimental conditions to examine differences in shopping behaviour. Convergent interviews with 15 respondents identified that consumer reasons – expectations of convenience, trust ...

This paper explores whether consumers’ perceptions of environmental, social and governance initiatives can impact on attitude, how three brand-related constructs—brand credibility, brand image perceived quality—mediate this relationship. An online survey was conducted with 458 South Korean consumers, the data were investigated through a partial least squares structural equation modeling (PLS-SE...

a r t i c l e i n f o Context: Price discounts are common retail promotional tools that are defined by their size and duration. Consumers possess a general schema in which they believe that retailers are motivated to associate larger price discounts with shorter durations and smaller price discounts with longer durations. However, factors influencing promotion management frequently lead retaile...

A panoply of retailer practices, such as advertising loss leaders or marketing house brands, take advantage of third party trademarks to increase the retailer’s profit. In a sense, trademark owners create spillover benefits for these retailers (I call these benefits “brand spillovers”). This Article examines the phenomenon and legal treatment of brand spillovers. In general, retailers have not ...

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Consumers’ prior experiences shape an episodic memory which largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that a brand image influences our cognitive and emotional perception. Nevertheless, it has not been well described how autobiographical memories of brand images differ from those of other types of im...

From the perspective of consumers, taking "Changbai Mountain Ginseng" as an example, the paper has proved the influences of geographical brand image on consumers’ behaviors. And further more, it has confirmed the significant adjustment function of WOM information on the relationship between geographical brand image and consumers’ behavioral intentions. The conclusion of the study can provide ra...

As service brands need to find new methods overcome consumers' distrust of physical spaces in the post-COVID-19 era, we explore how niche and mass can recover their experiential value through perceptions coolness. In three studies, evaluate brand coolness its consequences for communal–brand connection loyalty. Studies 1 2, examine consumers’ thoughts on communal when describing encounters with ...