The value of rational choice theory for the social sciences has been long debated. Such rational choice theory involves a theory of behaviour based on the assumption that individuals are acting, or acting as if, to maximise their utility. The critique developed here focuses on the universality and unfalsifiability of the rational choice approach. In principle it can be adapted to fit any form o...

product innovation success has very much to do with the development of models ormetaphors that are able to guide actors. one can observe two traditions in thisregard: rational and non-rational models. apparently in the former the model, suchas “development funnel”, is regarded as a mechanism and rigid applicable, picturinginnovation as an orderly, goal-oriented, value-neutral, and systematic pr...

Jolls, Sunstein, and Thaler wish to use the insights of behavioral economics to improve economic analysis of law, which they believe to be handicapped by its commitment to the assumption that people are rational.1 The editors of the Review have asked me to comment on JST's paper, no doubt because of my identification with rational-choice economics. Since JST complain with some justice that econ...

Within the area of multi-agent systems, normative systems are a widely used framework for the coordination of interdependent activities. A crucial problem associated with normative systems is that of synthesising norms that effectively accomplish a coordination task and whose compliance forms a rational choice for the agents within the system. In this work, we introduce a framework for the synt...

A growing interest in decision making in psychology is evidenced by the recent publication of Edwards’ review article in the Psychological Bulletin (1) and the Santa Monica Conference volume, Decision Processes (7). In this work, much attention has been focused on the characterization of rational choice, and because the latter topic has been a central concern in economics, the theory of decisio...