OBJECTIVE To investigate pregnant women's views on infant feeding options recommended for HIV-infected women. DESIGN A structured interview survey complemented with focus group discussions. SETTING Antenatal clinics in Moshi urban and rural districts of Tanzania. SUBJECTS Five hundred pregnant women participated in the interview survey and 46 pregnant women participated in six focus group...

A focus group refers to a group of people who share some common characteristics. A researcher gathers these people in the group in order that they share their points of view and interact with each other over a specific issue. Focus group and Interview group are used interchangeably in the scientific literature and both refer to a method of collecting data in qualitative studies. Given the impor...

Given the growing prominence of innovation in service sciences and international competitiveness, the context of innovation has emerged in adoption research. This study explores emerging trends of ICT adoption in an innovation context. More specifically, given the increased importance of interorganizational networks in fostering innovation, the study uncovers drivers of adoption of interorganiz...

Margaret S. Brown-Sica is Associate Director for Technology Strategy and Learning Spaces and Assistant Professor in Auraria Library at University of Colorado Denver; e-mail: Margaret.brown-sica@ucdenver. edu. © 2012 Margaret S. Brown-Sica, Attribution-NonCommercial (http://creativecommons.org/licenses/ by-nc-sa/3.0/) CC BY-NC A data-gathering project using elements of Participatory Action Resea...

The main purpose of this study was to investigate the views of primary students about interactive whiteboard [IWB] use in their classes from attitudinal and pedagogical perspectives. Research was designed as an empirical approach to phenomenology. Data was collected from fifty primary students (fourth to eighth) through focus group interviews. Nvivo 9 qualitative data analysis software was used...

Emotional wellbeing is an important indicator of overall health in adults over 65. For some older people, age-related declines to physical, cognitive or social wellbeing can negatively impact on their emotional wellbeing, as can the notion of growing older, the loss of a spouse, a loss of sense of purpose or general worries about coping, becoming ill and/or death. Yet, within the field of techn...

While scholars have made an extensive research contribution on the field of customers ́ online trust towards domestic retailers, customers’ international online trust has not yet attracted researchers’ attention. Following the extensive expansion of customers’ online purchasing the purpose of this paper is to gain a deeper knowledge of the multidimensionality of trust in customer international o...

Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this paper we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller sub-groups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts add...

The term escapism tends to be used in game research without providing any extensive definition of what it means or acknowledging its composite nature. In this paper, the authors question the possible conceptualizations of escapism and the extent to which gamers identify with them. Beginning with a theoretical deconstruction of escapism, the authors developed a framework that they applied in an ...