Tesla, an American automobile company founded in 2003, has made serious efforts to create altogether new driving experience and make electric cars the normal. Despite being one of first companies EV space, Tesla been against advertising since its inception hence is popularly recognised for “$0 marketing strategy”. The research involves identifying reason why adopts this unique strategy potentia...

The present study aims to design an international academic entrepreneurship model using grounded theory. The study population is a group of key Iranian informants, faculty members, and doctoral graduates with scientific expertise and work experience in the field of entrepreneurship, especially academic entrepreneurship and international entrepreneurship, and managers of knowledge-based academic...

saffron is one of the most valuable crops and the world's most expensive spice among the plants that suit the particular climates and latitudes with low water requirements, the strategic importance of high social and economic impacts in many producing countries such as afghanistan, that has this feature in particularly high and a special influence in the international market. due to these reaso...

Faced with a difficult business environment in the United States and the falling demand for cigarettes in industrialized countries, multinational tobacco companies have been competing fiercely to expand their sales in developing countries. Because of the worldwide threat posed by smoking to health and the emphasis being placed by international tobacco companies on marketing in developing countr...

Business-to-business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation’s competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are ...