Today's multichannel, multimedia retail marketing environment presents a number of brand management challenges. From a micro perspective, marketers must manage each individual channel and communication option to maximize their direct sales and brand equity effects, as well as any indirect brand equity effects from being associated with a particular channel or communication option. From a macro ...

The development of an open science information infrastructure requires the presence highly qualified library staff. He should be capable responding to and interested in changes technology, able create innovative products make them available public, organize new forms interaction with scientists, implement educational programs, advise on associated concept science. study is conducted order deter...

the planning and evaluation programs in higher education have been established for quality improvement and the main purpose of internal evaluation is to encourage the staff to feel responsible for educational quality. internal evaluation plan have welcomed in iran and faculty members in educational programs have started to perform this plan since 1995. the received results of the evaluation pro...

The ultimate goal of patient educational programs is to achieve long-lasting changes in behavior by providing patients with the knowledge to allow them to make autonomous decisions to take ownership of their care as much as possible and improve their own outcomes. Patient education is an integral part of the nursing process, and nephrology nurses can use this process to assess, plan, implement,...

Reasoning under uncertainty in AI has come to mean assessing the credibility of hypotheses inferred from evidence. But techniques for assessing credibility do not tell a problem solver what to do when it is uncertain. This is the focus of our current research. We have developed a medical expert system called MUM, for Managing Uncertainty in Medicine, that plans diagnostic sequences of questions...