Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecomm...

In the present article, we explore how sustainable development strategies and health promotion strategies can be bridged. The concept of the ‘duality of structure’ is taken as our starting point for understanding the linkages between health promotion and sustainable development, and for uncovering the structural properties or conditions which either enable or constrain sustainable public health...

Over 20% of residential real estate transactions are in-house transactions, for which buyers and sellers are represented by the same brokerage. To investigate the underlying mechanisms that generate these in-house transactions, we first construct a search model that predicts two types of in-house transactions with different implications for market efficiency. The first is strategic promotion in...

For many groups that fund market promotion activities, an obvious motive for conducting a program evaluation is that some type of evaluation of the effectiveness of their promotion expenditures is mandated under the 1996 Farm Bill (FAIR Act). Research and experience, however, have shown that a regular and rigorous program of evaluation is critical for efficient management of any commodity promo...

Chinese local officials have strong incentives to stimulate economic growth in the pursuit of promotion. However, connection between promotion pressure and investment real estate market has not been rigorously explored. By using panel data leaders (municipal party secretaries or mayors) from 2002 2010, this paper investigates correlations leaders’ pressures investments. Empirical results show t...

In order for organizations to survive on increasingly competitive and global markets, adequate management of intellectual capital is essential. Although increasingly more information is found in electronic formats, turning this information into valuable knowledge is still the responsibility of people by applying it in professional situations to generate value. In this paper, we describe an appr...