complicated situation in Ukraine’s modern politics and mass media requires an examination of the historical background, in particular the situation of Ukrainian mass media on the eve of the elections to the parliament of Ukraine on 28 October 2012. he main objective of the study is to analyze the activities and development tendencies of Ukrainian mass media on the eve of parliamentary elections...

PURPOSE Side effects and side-effect risk information can be provided using written medicine information. However, challenges exist in effectively communicating this information to consumers. This study aimed to explore broad consumer profiles relevant to ramipril and clopidogrel side-effect risk information interpretation. METHODS Three focus groups were conducted (n=18 consumers) exploring ...

objections: today, one of the issues that perpetuate social and sustainable relationships plays an effective role in society, is social capital. the main purpose of this article, the role of mass media measurement in increasing social capital among households, the city is khormoj. theoretical frameworkfrom theorists and social capital in particular is bordiou. four indicators of social capital ...

This paper investigates the strategic use of cross-promotion for content producers in social media. In particular, we study how a producer chooses other producers to cross-promote so as to maximize the expected benefits of them cross-promoting him/her in return. Theories on homophily effect and social influence suggest that cross-promoted producers are more likely to cross-promote the initiator...

The introduction of digital techniques in film production has revolutionized an entire technical universe and suggests new aesthetics where the image is overlapping the traditional story that is told. A new culture is based upon an emerging phenomenon driven by the dissolution of the boundaries between film captured by a video camera (live action footage) and computergenerated images (CGI), to ...

Since objective news coverage is vital to democracy, captured media can seriously distort collective decisions. The current paper develops a voting model where citizens are uncertain about the welfare effects induced by alternative policy options and derive information about those effects from the mass media. The media might however secretly collude with interest groups in order to influence th...