Polymedia”, a concept introduced by Madianou and Miller (2012), refers to the everyday conditions of abundant media resources. Whereas such conditions imply that the classificatory processes concerning media as cultural properties become increasingly complex, few studies have tried to produce a general picture of how interpersonal media practices are part of sociocultural reproduction. This stu...

the aim of this study was to survey four fundamental effective factors in sport sponsorship decision making. for this purpose, viewpoints of 30 experts and active individuals in sport sponsorship such as managers of sponsor corporations, authorities of sport federations and clubs were analyzed. the method of this research was qualitative and explorative and was performed through interviews. the...

Communication technology is recognized as an important component of a virtual team (VT). Communication technologies other than social media have been linked to VT conflicts by prior research. This research in progress explores using social media to see if any improvements can be made to conflicts in VTs. The researchers emphasize on the “feature richness” of social media which is understood as ...

New communication technologies set off new contexts for communication in very different ways from both print media and electronic mass media. In this essay, I shall compare different media with emphasis on the ways they assist in the construction of contexts of interaction. It investigates the relationships between media technologies, social interaction and forms of social context. I shall atte...

The peer-reviewed two-volume monograph Social Networks: A Comprehensive Linguistic Analysis (2021) is devoted to the study of existence language in modern social networks. first volume covers general issues linguistic Internet communication, its linguocognitive and discursive aspects, as well characteristic speech genres. second provides a description linguo-personological, conflictological lin...

despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. we highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. we also highlight five key areas for future research: branded drug websi...