We propose a method, e3service , to reason about satisfying customer needs in the context of a wide choice of multi-supplier ICT service bundles. Our method represents customer needs, their ensuing consequences, and the services that realize those consequences in a service catalogue. This catalogue is then used by a reasoner, which elicits customer needs, computes their consequences, and automa...

Understanding the customers’ needs is becoming more and more important in retail as it may provide valuable information that can be used to improve customer’s shopping experience and product sales. Knowing about customers’ behaviour within the store can provide information for improving customer relationship management and including real-time capabilities. This paper presents an experimental sy...

The article provides a direct test of the applicability of a western paradigm to Russia – a country with a different cultural and economic system. This article aims to give knowledge-intensive companies in Tatarstan (Russia) a better understanding about influence of their level of market orientation on business performance. This study validated Kohli and Jaworski’s market orientation scale in k...

Health care systems today are complex, technically proficient, competitive, and market-driven. One outcome of this environment is the recent phenomenon in the health care field of "consumerism." Strong emphasis is placed on customer service, with organized efforts to understand, measure, and meet the needs of customers served. The purpose of this article is to describe the current understanding...

The cloud service market is highly competitive and IT providers face enormous challenges in developing a sustainable market position. Using a freemium model, many vendors focus on establishing a large customer base quickly. In the long run however, they often lack a strategy to generate revenue streams. Based on a sample of 196 actual users, our study examines how cloud services can become viab...

With the high-speed development of China's Internet, e-commerce and network information communication make consumers on product quality of service have a more clear understanding. The competition of network sales market brought the traditional automobile sales and services the unprecedented pressure. This paper analysis the theories about customer satisfaction model both in China and abroad. Al...

the purpose of this paper is to analyze the simultaneous effect of corporate culture and market orientation on the performance of small to medium-sized industrial manufacturing firms. to this end, a cross-sectional survey and variance based structural equation modeling was used for testing the hypotheses. the samples were selected based on a stratified sampling of commodity and specialty indust...

Customer retention is a critical concern for most mobile network operators because of the increasing competition in the mobile services sector. This concern has driven companies to exploit data as an avenue to better understand customer needs. Data mining techniques such as clustering and classification have been adopted to understand customer retention in the mobile services industry. However,...