this essay proposes results of three investigations on satisfaction of industry & mine bank's customers. this research rendered yearly and pursues following purposes: attainment to resolution for increasing customers' satisfaction, knowing of customers' attitudes on bank employees, customers' judgment on regularities of bank, measuring customers' satisfaction, knowing o...

We investigate a new class of software for knowledge discovery in databases (KDD), called recommender systems. Recommender systems apply KDD-like techniques to the problem of making product recommendations during a live customer interaction. These systems are achieving widespread success in E-Commerce today. We extend previously studied KDD models to incorporate customer interaction so these mo...

Background: Prepaid cards are reloadable charge cards typically designed for customers that would not be able to have a traditional credit card due to no or poor credit history, and hence unable to open checking account or credit card at a bank. Many prepaid card customers would have their salary credited to their account and make most withdrawals and purchases on this card since they do not ha...

Traditional sequential patterns do not take into account contextual information associated with sequential data. For instance, when studying purchases of customers in a shop, a sequential pattern could be “frequently, customers buy products A and B at the same time, and then buy product C”. Such a pattern does not consider the age, the gender or the socio-professional category of customers. How...

Individuals influence each other through social interactions and marketers aim to leverage this interpersonal influence to attract new customers. It still remains a challenge to identify those customers in a social network that have the most influence on their social connections. A common approach to the influence maximization problem is to simulate influence cascades through the network based ...

Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...

This presentation overviews the applications of survival analysis techniques for marketing. It covers three major areas of applications: customer relationship management (attrition modeling, customer base analytics, customer lifelong value modeling), marketing campaign management (customer selection, marketing campaign evaluation) and trigger event management (evaluation of importance of trigge...