the purpose of this study was to evaluate sport marketing mix factor and its seven components (production, price, promotion, place, public relations, people and physical evidence) in football premier league from the viewpoint of managers of physical education organization and football federation of islamic republic of iran. for this purpose, a researcher-made questionnaire (cronbach's alph...

The need for small and medium scale enterprises to utilize information and communication technology (ICT) applications to boost their business necessitated this study which bordered on assessing the extent of utilization of e-marketing applications by small and medium enterprises in South Eastern States of Nigeria. Two research questions guided the study. Two null hypotheses were tested at 0.05...

Marketing managers developing strategies to market products on the Internet are faced with important issues. We suggest that the use of Web advertising, virtual store-fronts and virtual communities provides innovative opportunities for marketers to communicate with consumers, understand their preferences and personalize the marketing offers at far lesser costs and far more effectively than thro...

The aim of this study is to evaluate the sport marketing mix and its seven elements (product, price, promotion, place, public relations, people, and physical evidence) in Iran’s volleyball super league from the viewpoint of ministry of sport and volleyball federation managers in two conditions, namely existing and optimal. For this purpose, 102 subjects, among them the official staffs in ...

A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these idea...

The present study seeks to explore the association between managers' human values and shareholder value by examining the potential mediation effect of the marketing 'Black Box' – the until now uninvestigated interrelationships among strategic orientation, market orientation and marketing performance. The authors argue that managers' human values, which have been ignored in recent marketing lite...