The functional theory of attitude, Purchase intention, Counterfeits, Luxury brands

Consumers' purchase intention plays an important role in the development of electric vehicle industry. Based on SOR model, this paper investigates factors influencing consumers four dimensions: product attributes, environmental perceptions, charging policies, and subjective norms. The results show that: attributes perceptions may influence consumers' perceived risk, improving performance reduci...

Under the trend of globalization and advancement of information technology, the operational patterns and industrial environments have changed, hence, traditional industries are facing the impact of the new era. Sustainable operation thus becomes their priority concern. This study treated consumers of traditional industries as subjects, and Buddhist Systems Methodology (BSM) and the quantitative...

Although the study of flow has recently received a lot attention, little is published about what factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge between the relationship of website atmospheric cues and flow experience. Using a stimulus–organism–response framework (S–O–R framework) as the theoretical basis, this study examines the impact of consum...

Bundling of products is very prevalent in the marketplace. For example, travel and a rental car (Dolan, 1987), music systems come as a bundle packages include airfare, lodging, and a rental car. Considerable economic of the speakers, amplifier, stereo, and graphic equalizer, and research has focused on the change in profits and consumer surplus that razors and razor blades are routinely sold to...

recently, investigation of the entrepreneurial intention of university researchers has been considerable interesting. the goal of this research is analysis and compare of background factors on entrepreneurship intention with focus of student’s ethnicity. background factors in three factors, personal, academic and family, by 14 questions and the intention were assessed with four questions. the r...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

Multiple studies have attempted to explain the online shopping behaviour of consumers both in Information Systems (IS) and Marketing literature. However, given the widening gap between actual and expected increase in Internet-enabled or web-based consumer purchase transactions, the need to investigate the underlying factors for on-line purchase behaviour assumes increased significance. Also, th...

This study aims to determine the effect of trust as a mediating variable between security and perceived risk on consumer buying interest, security, risk, interest in Lazada consumers Surabaya. research method is quantitative. The sample this was 90 respondents using non-probability sampling technique analytical tool used SmartPLS 3.0. results showed, a) that path coefficient value 0.512 p-value...