نتایج جستجو برای: sensory marketing
تعداد نتایج: 144121 فیلتر نتایج به سال:
the main objective of this descriptive research was to determinate the components related to an expansion of marketing of flowers and ornamental plants. the statistical population of the study consisted of all floriculturists (4920) in tehran, markazi, gilan, khozestan, and razavi-khorasan provinces as well as extension experts. a sample of 234 floriculturists was selected by use of “cluster pr...
This study identifies affecting determinants in the marketing of Iranian crude oil. The research methodology is qualitative and quantitative simultaneously. The statistical sample includes experts, senior and executive managers, marketing directors, and the Information Systems Department of the National Iranian Oil Company. Data is collected through qualitative interviews and quantitative quest...
Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...
To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing ...
In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. This article develops a single unifying and theoretically based taxonomy for e-marketing techniques: the e-marketing mix. Drawing on the paradigms of exchange, relationships, and digital interactions in networks, 11 e-marketing functions are ...
Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure continuing long-term business. An understanding customers' emotional rational dimensions regarding performance required collect information develop great management strategy. Therefore, this study examines mediating roles of both love trust in relation the experience (sensory, ...
BACKGROUND The sensory belief that 'light/low tar' cigarettes are smoother can also influence the belief that 'light/low tar' cigarettes are less harmful. However, the 'light' concept is one of several factors influencing beliefs. No studies have examined the impact of the sensory belief about one's own brand of cigarettes on perceptions of harm. OBJECTIVE The current study examines whether a...
Market Globalization affects tourism globally. There is an economic downturn, increasingly intense competition, and the growth of new technologies that offer both opportunities threats. Tourism activity in community supported by various kinds facilities services available either itself, entrepreneurs or investors, even local government. Among other marketing methods, application experiential be...
The aim of this study is to survey the effect of customer relationship management on marketing performance with regard to the mediating role of innovation and marketing memory in Insurance authority in Kerman province. Population in this research is managers and staff of Insurance corporates in Kerman province and the sample amounted to 252 that were estimated by relative random way and Cochran...
the present study mainly aims to demonstrate the weaknesses and strengths of using marketing principles in academic libraries and finally presenting some important suggestions in order to improve their marketing. this study proceeds through expressing the current marketing situation of studied academic libraries from the view point of 4p model. in this regard, the current situation is analyzed ...
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