the purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e. free standing, shopping center, specialty store, internet retailing). the population consisted of  the costumers, aged 19-39 years, who use branded apparel that is in kerman. about 200 questionnaires were distributed among the consumer...

Marketing Communication becomes increasingly necessary in today’s competitive environment. It becomes mandatory for the banks to think seriously about how they can compete effectively with other financial institutions. This has led them to pay due importance to marketing communication strategies. Marketing Communication strategies perform two different functions i.e. attract the deposits on one...

Background. The brand equity is raised as one key subject in founding the value creation for the brand. Nowadays, the sports managers are searching for creating a very powerful brand and favorable for their own organizations obtaining one long term and highlighting the consumers’ athletic experiences and the continuous relationship with them. Objectives. The purpose of this study was to focus ...

Implementing an efficient corporate communication strategy has become a priority for all hospitals interested in building meaningful brand. To do that, most of these organizations resort to social media such as Facebook, Twitter or Youtube. Thanks platforms, improve and dynamise their relationships with stakeholders, especially patients, employees companies. This literature review paper aims be...

Through the lens of emotional contagion theory, it is argued in this paper that retail banks’ brand communication strategies must enhance customers’ financial well-being a bid to foster more engagement and create trust. Financial even important when customers experience hard economic times, as was case during period under review. To engage emotionally with digital environment devoid real intera...