the main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy. the present study is an applied research and is descriptive/ survey research in terms of methodology. the statistical population consists of all benetton customers who buy at benetton store in shriaz city, of which 384 custo...

This study investigates the effects of tourism storytelling on destination brand value, lovemarks and relationship strength. The survey data was collected from 259 respondents who had experienced in South Korea. Among determinants storytelling, uniqueness, interestingness educability have significant effect value. Sensibility, descriptiveness formation. Both value are found to affect further th...

Purpose This paper aims to verify the brand image effects of holding a sport mega-event by investigating host city's influence on country's branding, as tourist destination. Design/methodology/approach research considered Rio 2016 Olympic Games and uses quantitative methods: exploratory factor analysis regression. Data were collected structured questionnaires with sample ( n = 274) internationa...

Kampung Kreatif Pempek Tanggo Rajo Cindo 7 Ulu merupakan destinasi wisata kuliner pempek di kota Palembang yang resmi didirikan Dinas Pariwisata pada tahun 2021. Penelitian ini bertujuan untuk mengetahui bagaimana cara branding tersebut dalam mengkomunikasikan identitas unik dari tempat agar menjadi tujuan wisatawan berwisata berbeda kompetitornya. menggunakan metode kualitatif .Teori digunakan...

Asia Pacific is renowned as a travelling hot spot amongst both domestic and international tourists. With Malaysia the focal point, based on foundation of Stimulus-Organism-Response (SOR), this study aims to explore different routes undertaken by tourists towards satisfaction loyalty concerning Malaysian tourism industry, following impacts service innovation destination image. A self-administrat...

the purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e. free standing, shopping center, specialty store, internet retailing). the population consisted of  the costumers, aged 19-39 years, who use branded apparel that is in kerman. about 200 questionnaires were distributed among the consumer...