This study addresses global expansion challenges faced by multinational hotel companies under the backdrop of the booming international travel. Grounded upon theories pertaining to brand equity, this study develops the consumer-based brand equity (CBBE) model for multinational hotel brands, which examines the effects of brand knowledge on consumer response to these brands. The conceptual model ...

The most important determinants of brand equity are image and loyalty. These critical elements affect the customer’s thought processes build up their perception brand. main objective this research study is to investigate association between association, loyalty how they impact equity. In order achieve intentions, a model reflecting effect on was conceptualized. Hypotheses were formulated assess...

Abstract Based on a retail fashion brand, this article investigates how brand experience affects equity when it is mediated by love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, strategic planning critical to success comes building strong enduring relationships with customers. 560 res...