The current study was designed to investigate the post-harvest handling situation in the marketing channel of shrimp/prawn of Bangladesh. A total of 75 farmers, 75 forias, 70 depot owners, 30 auctioneers, 30 commission agents and 20 factory owners were interviewed on the post-harvest and marketing of shrimp/prawn from Khulna, Satkhira and Bagerhat district. Most of the farmers and local traders...

Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...

Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...

E-marketing is a way to market product, from first meeting purchase delivery and beyond. Marketing about customer management must establish relationships between goods customers daily so that there added value in each process. This study uses quantitative data by collecting on the number of users, starting an understanding E-marketing, advantages using others. user was also collected every Smal...

HP hroughout today's healthcare system, managers, physicians, and marketing departments are asking themselves: How can we make the best use of Web services? Unfortunately, many are focusing on the technology involved. But the Web revolution in healthcare is not really about computer technology. It's about improving communication with patients, about freeing employees from inefficient work proce...

Viral Marketing, sometimes described as word of mouse publicity, is a tactic that leverages the considerable power of individuals to influence others in their online social networks using computer aided communication media such as email, instant messaging and online chat. Viral marketing is increasingly being recognized as an important way for firms to spur the trial, use and adoption of produc...