In a transitioning word, specially in mall property industry, winning strategy comes from anticipating with people needs and desires, understanding them the most holistic way possible. The 7P marketing mix refined by Booms Bitner 1981 which consists of elements Product, Price, Place, Promotion, People, Physical evidence, Processes additional Partnerships, is tool for analyzing existing market c...

Customer relationship management (CRM) is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and cultur...

Satisfying customers is the best method for organizations to gain competitive advantage. To deliver quality services to customers, we need to understand their expectations. Given accurate understanding of expectations, customer service, which can be regarded as a process that consists of several steps to satisfy customer requirements, should be redesigned to match them. This research intends to...

Intense competition and sophisticated customer needs have resulted in the development of more complex products with a shorter lead time to market. One of the key factors in product development concerns the understanding and management of complex relationships between customers’ needs and technical requirements. Usually these complex relationships are expressed using imprecise descriptions in th...

Background and objectives: In the increasingly competitive market of the healthcare industry, the organizations providing health care services are highly in need of systems that will enable them to meet their clients' needs in order to achieve a high degree of patient satisfaction. To this end, health managers need to identify the factors affecting patient satisfaction focus. T...

increasing non-oil exporting is among the most important concerns for iran. software industry is among the knowledge based and profitable ones. identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. in this research a model consisting of seven important variables in software industries including: com...

One of the basic concepts in marketing is the concept of meeting customers’ needs. Since customer satisfaction is essential for lasting survival and development of a business, screening and observing customer satisfaction and recognizing its underlying factors must be one of the key activities of every business. The purpose of this study is to recognize the drivers that effect customer satisfac...