Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and pricing with differentiated goods, we analyze the interdependencies between ex-ante asymmetries in co...

Blogs emerged in the late 1990s as a technology that allows Internet users to share information. As an emerging advertising medium, blog advertising still faces challenges related to lukewarm consumer responses and unclear regulations governing commercial blog speeches. In this study, the concept of social influence was employed to examine its effects on consumer’s use of blog advertising. A qu...

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of papers by Shaffer and Zettelmeyer (2002, 2004a,b) demonstrate that appropriate targeting may partially mitigat...

While the prevalence of advertising in urban space has been broadly critiqued, how diverse forms new media landscape produce affect and city is not well understood. Exploring outdoor that contains sexualised representations women, this paper considers certain images may potentially impact women’s experience city. Sexualised hypersexualised depictions women are problematic for many reasons. This...

Game theory is an efficient tool to represent and conceptualize the problems concerning conflict and competition. In recent years and especially for durable products, competition between domestic and foreign brands for gaining market share has received a considerable attention. This paper study electronic commerce concepts by differential game theory and introduce a novel and comprehensive mode...

Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...

Newspaper advertising expenditures depend more strongly on economic development than advertising spent in other media. Gross domestic product (GDP), therefore, predicts ad spending better in countries where newspapers are an important advertising medium. GDP also predicts ad spending better in countries where a larger proportion of GDP is spent on advertising. Intermedia competition, on the oth...

Despite impressive growth in banner advertising budgets, doubts persist amongst practitioners about the effectiveness of banner advertising and the techniques used to measure it. A number of approaches such as click-throughs, mouse rollovers and eyetracker studies have been developed to measure the banner ad effectiveness. We argue that banner ad effectiveness can also be determined by measurin...

Advertising media or best advertising media helps the advertiser to introduce a new product, to increase the use or sales of existing product, to meet the competition and to survive in the market. Advertising is a nonpersonal form of promotion mix for that very huge amount is paid by the sponsors. Advertising media is the channel or method by which advertisements are done. Advertising media pla...

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no effect of tobacco advertising. In this paper, these prior studies are examined more closely with several important insights emerging from this analysis. This pa...