The recent trend in marketing is customers focused which intended to fulfill diversified needs, wants and satisfying them. consumer during purchase evaluates various factors add value product either by saving money or providing added benefits. Retailers this digital era adopt promotional strategies (sales promotion) on routine bases, persuade stimulate consumers buy. Since decades large number ...

ABSTRACT
 At present the cosmetics industry in Indonesia has increased by 20% 2017, so competition cosmetic is quite tight. There are many ways that companies can do marketing their products, namely through personal selling, selling it certain requires workers to carry out these activities, one of which using a Sales Promotion Girl.
 The aims this research are: 1). To find how role Gi...

Abstract- This study aims to analyze the effect of price and promotion on sales level Pizza Hut in Covid-19 era. research is a basic fill gap studies. two hypotheses tested using data collected from 150 respondents pizza hut customers. driven by pandemic which has brought downturn for companies marketing products produced these companies, especially field food beverage. Researchers use quantita...

ABSTRACT. In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers’ trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill...

The marketing literature suggests several phenomena that may contribute to the shape of the relationship between sales and price discounts. These phenomena can produce severe nonlinearities and interactions in the curves, and we argue that those are best captured with a flexible approach. Since a fully nonparametric regression model suffers from the “curse of dimensionality,” we propose a semip...