The rigorous sensor model based on the collinear equation describes the imaging geometric relationship between the image points and homologous ground points, with parameters which have understandable physical meanings. However, it lacks generality because of its complexity and varying with different sensor types. Especially, the physical parameters are often made unavailable intentionally or un...

Nowadays, an open-market which provides sellers and consumers a cyber place for making a transaction over the Internet has emerged as a prevalent sales channel because of convenience and relatively low price it provides. However, there are few studies about CRM strategies based on VIP consumers for an open-market even though understanding VIP consumers’ behaviours in an openmarket is absolutely...

An effective marketing strategy is a method to identify the customers well. One of methods by performing customer segmentation. This study provided an illustration segmentation based on RFM (Recency, Frequency, Monetary) analysis using machine learning clustering that can be combined with demography, geography, and habit through data warehouse-based business intelligence. The purpose classifyin...

This paper proposes a stochastic framework for demand response (DR) aggregator to procure DR from customers and sell it to purchasers in the wholesale electricity market. The aggregator assigns fixed DR contracts with customers based on three different load reduction strategies. In the presented problem the uncertainty of market price is considered and the risk of aggregator participation is ma...

Market segmentation is critical for a good marketing and customer relationship management program. Traditionally, a marketer segments a market using general variables such as customer demographics and lifestyle. However, several problems have been identified and make the segmentation result unreliable. This paper develops a novel market segmentation methodology based on product specific variabl...

Email marketing is increasingly recognized as an effective Internet marketing tool. In this study, a questionnaire is constructed and distributed to a sample of 146 prospects of Aditi Technologies to find the factors associated with higher response rates. The collected data is analyzed using Factor Analysis and the 11 factors, From Line, Subject Line, Personalization of the subject line, Timing...

Data mining methodology has a tremendous contribution for extracting the hidden knowledge and patterns from the existing databases. Traditionally, researchers use basket data to mine association rules of which the basic task is to find the frequent items. For relational databases whose data format is relational data other than basket data, RDB-MINER algorithm was proposed. In this paper, we int...

Today the use of modern technologies in the daily life for satisfying the needs is unavoidable. Follow the news and searching through the internet has affected organizations to provide platform on the Internet for availability of information for the customers. With the development of e-commerce, online shopping plays an increasingly important role in people’s life. With the use of data mining t...