The MSME sector is a nursery of entrepreneurship, often driven by individual creativity and innovation. SME sector is the most neglected and unorganized sector of the Indian economy. The very fact that 40% of exports in India come from SME sector shows that this sector has the maximum potential to create employment opportunities. But they lack in getting required support from the concerned Gove...

increasing non-oil exporting is among the most important concerns for iran. software industry is among the knowledge based and profitable ones. identification of factors affecting export performance of software developers can improve planning that in turn results in increasing software export. in this research a model consisting of seven important variables in software industries including: com...

the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

Vol. XLVI (April 2009), 260–278 260 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Jason A. Duan is an assistant professor, Department of Marketing, McCombs School of Business, University of Texas at Austin (e-mail: [email protected]). Carl F. Mela is Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). The au...

In a very competitive mobile telecommunication business environment, marketing managers need a business intelligence model that allows them to maintain an optimal (at least a near optimal) level of churners very effectively and efficiently while minimizing the costs throughout their marketing programs. As a first step toward optimal churn management program for marketing managers, this paper fo...

The article highlights the risks of using self-evaluation as a substitute for primary and secondary market research when designing and monitoring marketing programs. Included is a study of 110 management teams that suggests internally dominated marketing analysis may breed illusory evaluations of a company’s own marketing programs versus competitors. If acted upon, such illusions could lead to ...

This paper presents a competitive supply chain network design problem in which one, two, or three supply chains are planning to enter the price-dependent markets simultaneously in uncertain environments and decide to set the prices and shape their networks. The chains produce competitive products either identical or highly substitutable. Fuzzy multi-level mixed integer programming is used to mo...