the present study examined the effects of using english in products advertisements published in magazines in iran on their persian-speaking target audiences. 180 respondents, classified based on their gender and education, participated in this study. respondents’ perceptions of the product/brand image and attitudes towards the advertisements, their purchasing intention, and degrees of their com...

english passive has always been regarded as a challenge by farsi-speaking efl learners. despite the presence of many linguistic and pedagogical approaches in studying and teaching english passive, there still appears to be a pedagogical gap facing farsi-speaking efl learners dealing with this construction. taking up the cognitive-construction grammar perspective, the present article aims to inv...

abstract   introduction: the aim of present study was the investigation of simple and multiple correlations of motivational strategies (self-efficacy, achievement goals and test anxiety) with english language academic performance.   methods: for this purpose, 296 pre university students (139 girls and 157 boys) were selected by clustery random sampling and motivational strategies and achievemen...

this study used keyword method during encoding information in transferring information from short term memory to make the retrieval easier. for this purpose, 50 adult female elementary students were chosen to participate in this study. this study required two groups of learners (control and experimental groups). the experimental group enjoyed some special flashcards which each of them involved ...

this study was an attempt to examine the relationship between iranian efl students’ general knowledge of english and their use of english prepositions. to discover whether there was any sig- nificant relationship between efl university and high school students’ english proficiency level and their performance on a preposition test, three groups of beginning, intermediate, and upper intermediate ...

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