Structured Abstract Purpose: Despite having been widely studied in traditional (bricks-and-mortar) services, the effect of service failures and recovery on customer loyalty has received only limited attention in the context of e-services. Taking the default stance that theory from traditional services will find replication in e-services, this study sets out to empirically test the following set...

Background: The growing interest in workplace spirituality has led to the development of a new paradigm in organizational science. The present study aims to provide a structural model for workplace spirituality, occupational ethics, and organizational loyalty among nurses at Ardabil hospitals. Materials and Methods: The statistical population, in this cross-sectional descriptive study, was com...

This study examines how gamification mechanics could be used in online retailers' loyalty programs. In other words, this article attempts to create a conceptual model for the relationship between gamification mechanics and customer loyalty elements. We used a field study to conduct our research. In order to validate the survey, 450 customers from one of the greatest online stores in Iran were q...

Customer loyalty has become an interesting issue in the field of marketing. This customer arises because influence satisfaction felt by customers. Imaging is important stage for hospitals it can encourage loyalty. service a very element to foster which ultimately fosters study aims examine hospital image and quality on through patient satisfaction. research method descriptive quantitative condu...

Loyalty discounts are agreements to sell at a lower price to buyers who buy all or most of their purchases from the seller. This article proves that loyalty discounts can create anticompetitive effects, not only because they can impair rival efficiency, but also because loyalty discounts can perversely discourage discounting even when they have no effect on rival efficiency. The essential reaso...

Within the field of retailing, most companies have developed loyalty programs build around the concept of loyalty cards. Do these programs are really efficient? Do they really increase customer loyalty ? Few evidence come from the literature because very few empirical work has been done. The purpose of this paper is first to contribute empirically to a better knowledge of this kind of marketing...

Loyalty brand or faithfulness customer is draft important for many companies that can bring benefits companies, such as purchase repeat and recommendation the to others, who then could reduce cost marketing. Brand trust a factor main in development of loyal brand. The purpose this study analyze influence media marketing social, perceived quality, on-brand loyalty with an intervening variable. r...

Many studies have found that the perceived authenticity of cultural and religious events affects event satisfaction and loyalty. Little is currently known about how perceived authenticity is affected by the facilities, such as food and the availability of information, which are independent determinants of satisfaction and loyalty. This study aims to examine the antecedents of event loyalty. Que...

With the rapid growth of the gaming industry, keeping gamers loyal is the quintessential issue. Thus, our paper focuses on loyalty towards Massively Multiplayer Online Role-Playing Games (MMORPGs). Our study incorporates the social identity theory, the theory of reason of action and gamer emotions into the equation of loyalty. An empirical study of 160 subjects was conducted to test our model. ...

Despite the significant impact of environment on the attractiveness of tourist destination, environmental stewardship is not always the top priority in the hotel industry as one of the most energy-intensive sectors of the tourism industry which contributes to the increasing quantity of air pollutants. Therefore, this study investigates the impact of ecological pull motives and service quality o...