Honey marketing is an important off-farm economic activity for women's livelihood and sustenance. Despite this, there scant information in the literature about performance of women honey marketers. Therefore, this study investigates marketers, its drivers, challenges. Data collected from 120 marketers were analyzed using descriptive statistics, gross profit, net benefit-cost ratio, return on ca...

• Datafication reshapes marketing work in organizations. Affordance theory informs the sociomaterial agency of marketers and technology. A case study analyses a legacy firm involved digital transformation. causes imbrications personas, brands, algorithms marketers. The findings challenge marketers’ tasks, responsibilities, career education. Evidence suggests that datafication is bringing potent...

Background. This paper investigates the pillars of content strategy and fan engagement in social networks during 2018 PyeongChang Winter Olympics and Paralympics. Objectives. The purpose of this paper is to seek reasons behind the differences in fan engagement in social media channels of PyeongChang Winter Olympics and Paralympics. Methods. Facebook and YouTube channels are used to analyze en...

Fruits are essential part of human diets but highly perishable, and the post-harvest loss is on rise in Nigeria, with consequent food insecurity. To achieve zero hunger (SDG II) responsibleconsumption production XII), a lot needs to be done reduce menace post-harvestloss. One such adoption proper marketing strategies by fruit farmers marketers. The study assessed effect various adopted marketer...

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. We also highlight five key areas for future research: branded drug websi...

We argue that social marketing, a strategy that uses techniques from corporate marketing to influence the behavior of target audiences, is a useful framework for thinking about motivating people to enact environmentally sustainable behaviors. We critically examine some pervasive green applications through the lens of social marketing and discuss how we might study various persuasive factors enc...

Professor O'Reilly's study of recent drug review legislation applies a historical and holistic view of promotion practices for unapproved uses of prescription drugs. He faults Congress for moving public health protections away from a strictly protective mode and toward assistance to drug marketers. He argues that the adverse health consequences of "off-label" promotion of drugs are not well und...

Although a link between lifestyles and social class has long been acknowledged, marketers have more closely identified lifestyles with psychographics and therefore with psychological segmentation. We propose that the origins of lifestyle are more correctly reflected in Weber’s approach to status and that it can be viewed more appropriately as the most relevant form of social stratification for ...

Package design has long been of interest to researchers since it is known to have an extrinsic impact on visual 'attention grabbing' (Pieters and Warlop, 1999) and perception of quality and quantity. A unique package for a product (shape, color and materials) gives marketers a definite advantage in the market place (Sherwood, 1999). It has been noted that brands often differentiate themselves b...

Web scraping, also known as data mining, is the process of collecting large amounts from web and then placing it in databases for future analysis later use. scraping offers insight into price data, market dynamics, prevailing trends, practices employed by your competitors challenges they face. This readily available if you know how to get it. What many marketers don't useful can be them. In thi...