nowadays, experiential marketing has turned into one of the critical strategies for the survival of many companies. the concept of experiential marketing suggests presenting a unique and memorable experience in which, by creating excitement, it can depend the consumers to goods and services emotionally and so affect the behaviors of customers. this research aims to evaluate the effects of exper...

The explosion of Internet usage has drawn the attention of researchers towards online Social Networks Marketing (SNM). Research has shown that a number of the Internet users are distrustful and indecisive, when it comes to the use of social networks marketing system. Therefore, there is a need for researchers to identify some of the factors that determine users’ acceptance of social networks ma...

Purpose The purpose of this study is to examine the underresearched transformative service research (TSR) and social marketing segment young adults who use drugs identify motivators that have been studied in previous literature, using a ecosystem lens provide direction for future into area. This provides evidence-based knowledge practitioners design services target these motivators. Design/meth...

this commentary to the editorial of hajizadeh argues that the economic, social and health consequences of legalizing cannabis in canada will depend in large part on the exact stipulations (mainly from the federal government) and on the implementation, regulation and practice of the legalization act (on provincial and municipal levels). a strict regulatory framework is necessary to minimize the ...

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

Meta-analyses using individual patient data are becoming increasingly common and have several advantages over meta-analyses of summary statistics. We explore the use of multilevel or hierarchical models for the meta-analysis of continuous individual patient outcome data from clinical trials. A general framework is developed which encompasses traditional meta-analysis, as well as meta-regression...