Recent theoretical developments in the theory of consumer and firm informedness have brought a new perspective to understanding important business problems in IS research. In this research, we adopt the theory of consumer informedness in the context of credit card loyalty programs in the retail banking industry. Leading companies in the airlines, hospitality, retail banking and other industries...

A network effect exists in many industries (e.g., newspaper publishing, media, software) in which a seller sells both a primary and a secondary product (e.g., a newspaper publisher sells newspapers to readers and advertising space to advertisers), and the value of the secondary product depends on the size of the user base of the primary product. This paper examines the competitive implications ...

The purpose of this paper is to develop detailed insight into loyalty among football fans of Hibernian FC, moving beyond typologies to a more socially grounded approach. Issues explored included patterns of consumption, distinctions between fan groups and antecedents of loyalty. The origins and development of the club are evaluated and consumer fanaticism, football fan loyalty, consumption beha...

Obligation is displayed toward rules or requirements of formalized roles stemming from membership in society, whereas loyalty is shown to persons and is founded upon communal commitment to them. Loyalties entail obligations, but the converse does not necessarily hold. While one may have obligations toward everyone, it is neither conceptually nor psychologically possible to be loyal to all perso...

Purpose – This paper aims to examine the effects of consumers’ perceptions concerning the ethics of online retailers on web site satisfaction and loyalty. Design/methodology/approach – An online survey instrument was administered to a sample of 220 students who were enrolled in various business undergraduate classes at a mid size university located in the southwestern USA. Participants complete...

In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. The aim of this dissertation is to test what factors impact bank customer loyalty in an online...

Since the provision of blood and blood products depends entirely on the willingness of donors to spend their blood for this purpose, we felt that an International Forum of Vox Sanguinis should be devoted to donor recruitment and in particular to ‘donor loyalty’ and to ‘barriers to blood donation’. To obtain information on these subjects, the following questions were sent to experts in the field...

regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...