The current study adds to the literature on indirect effect of luxury brand perceived value purchase intention via attachment under boundary conditions consumer vanity. authors employed a quantitative method approach, conducting an online survey with 508 respondents in Lithuania. Empirical research analysis reveals that greater brand, intention. latter is most strongly affected by functional va...

This study aims to explain the extent of influence Perceived Value, Environmental Knowledge Attitudes towards Green Products on Purchase Intentions Ades Mineral Water Consumers in Special Region Yogyakarta. uses four variables, namely Knowledge, Attitude as independent variable and Intention dependent variable. The population that is taken this are those who buy mineral water products at least ...

Fashion influencers are a new phenomenon and profession to which many young individuals may currently aspire; such is its impact in the digital online world. Hence, article serves an upcoming group of fashion-influencers-to-be, as well firms that seek help professionals. This study aimed test mediating role attitude toward relation between, on one hand, perceived credibility, trustworthiness, e...

The current study has effectively studied the factors that impact purchase intention using food delivery apps. included informativeness, entertainment, credibility, irritation, personalization, incentives and advertising value. used quantitative approach for collecting data correlational design identifying relationships. A sample size of 203 respondents was collected from target population surv...