Abstrak−Tujuan dari penelitian ini adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh Mie Ayam Cabe Hejo menggunakan metode analisis SWOT (Strength, Weakness, Opportunity, Threats) dan QSPM (Quantitative Strategic Planning Matrix). Jenis deskriptif kualitatif dengan matriks IFE EFE, IE, SWOT, QSPM. Hasil menunjukkan bahwa memiliki posisi kuat dalam memanfaatkan kekuatan pe...

This paper explores whether the relationships among different dimensions of strategic planning outcomes are moderated by the predominant participation of top via middle managers in the strategic planning process. Drawing on survey data from 164 large firms, we use structural equation modeling to examine the relationships among four outcome variables. We provide support for three major findings....

The strategic planning process is dynamic and complex. Including a Group Support System (GSS) in the problem-solving process can improve the content quality of the strategic plan by allowing increased participation by more members of the organization. However, it can also add to the complexity of the problem by increasing the quantity of textual information that can result from group activity. ...

Business logic is one of the most important logics based on the decision matrix. However, using this logic alone and environmental uncertainty leads to problems such as low accuracy and integrity in strategic planning. In this work, we use an intelligent model based on the neural-fuzzy approach aiming at a desired decision-making and reducing the uncertainty in the strategic planning in mineral...

Summary Kraljic's purchasing portfolio approach has inspired many academic writers to undertake further research into purchasing portfolio models. Although it is evident that power and dependence issues play an important role in the Kraljic matrix, scant quantitative research has been undertaken in this respect. In our study we have filled this gap by proposing quantitative measures for ‘relati...

The process of new venture creation is characterized by the need to decide and take action in the face of uncertainty. Especially in the context of technology-based ventures uncertainty is substantial, posing difficulties for strategic decision-making based on prediction and planning. As alternative, more flexible and adaptive decision-making logics are being advanced. This study draws upon eff...

BACKGROUND Research in tobacco control demonstrating best practices is widely disseminated; however, application at the local level is often difficult. Translating research into practice requires a concerted effort to develop an understanding of the evidence and how it can be applied within diverse contexts. PURPOSE A strategic planning infrastructure was developed to support the translation ...