Apple Inc. is a global technology business headquartered in Cupertino, California. It leader consumer devices, software, and internet services. Their success has been attributed to variety of factors. One them the way created captured values. The case study uses 30 “elements value” framework from Almquist, Senior, & Bloch (2016)’s outstanding paper “The Elements Value: Measuring Delivering ...

More and more firms shift their focus from offering standalone products or services towards hybrid value creation. While previous research clearly states four value creating attributes, their role and impact in different types of hybrid offerings is so far unclear. To close this gap, this paper investigates 52 successful offerings of hybrid value creation and provides an organizational perspect...

Value co-creation process as a mutual interaction between individuals is a key issue across the management network. Recently, studies have placed a special emphasis on people’s interaction in order to accomplish value co-creation. Given that the process of experience exchange enables us to identify our resources in transactional processes and make collaboration to achieve common values, the pur...