Agritourism is a business concept that merges two areas (e.g., agricultural and travel/tourism) to open up new profitable markets and provide travel experiences for the purpose of enjoyment, education, or active involvement in the activities of a farm or operation (e.g., Aronoff & Ward, 1995; Hegarty & Przezbórska, 2005). Bock (2004) stated that agritourism plays a significant support role for ...