As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

T information processing literature provides a wealth of laboratory evidence on the effects that the choice task and individual characteristics have on the extent to which consumers engage in alternative-based versus attribute-based information processing. Less attention has been paid to studying how the processing pattern at the point of purchase is associated with a consumer’s propensity to b...

<p dir="ltr"><span>This study aims to analyze the factors that influence behavior of Muslim consumers in West Java purchasing decisions halal cosmetic products, which include attitude, subjective norms, perceived behavioral control, religiosity, knowledge, and labeling. This used descriptive verification methods with a quantitative approach. The sample this were 412 women an age ran...

The purpose of this study is to examine the relationship between components of organizational commitment and job satisfaction among employee at EN Reality solution Pvt. Ltd. in Lucknow, UP, India. Therefore this study could make important contribution to extant research in management and organizational behavior. The following research objectives were formulated for the study: (1) To investigate...

This paper examines the relationship between individual traits and values of consumers their decision-making process pertaining to purchasing green products from companies with a strong commitment corporate social responsibility (CSR). Guided by theory planned behavior (TPB), main goal this online survey (N = 463) is understand self-transcendent values, environmentalism, attitudes, norms, perce...

20% of U.S. households are “wealthy hand-to-mouth” who hold only illiquid assets. But why should they do so, since higher-yielding liquid assets are available? To rationalize this behavior, we build a life-cycle model with non-standard preferences: households are tempted to consume their liquid assets, and therefore purchase housing as a savings commitment device. As a result, they choose to be...

Theories of trust distinguish general trust in situations of social uncertainty from assurance-based trust in committed, longterm relationships. This study investigates European-Japanese differences using the Centipede game, in which two players choose between cooperation and defection. The game models repeated reciprocal interactions, necessitating assurance-based trust to sustain cooperation....