Design thinking (DT), a customer-centric approach for integrating end customers in the innovation process, enables organizations to identify customers’ real needs. The full article describes the evolution of DT in Deutsche Bank’s IT division and its role in solving specific problems, better integrating the business and IT divisions, and bringing the bank’s IT closer to its customers, and identi...

Marketing is an exchange process that carried out to fulfill human wants and needs. activities are very important for companies achieve success, so must be able introduce promote their products the wider community by using good strategies win consumers. The strategy used in KSPPS Karisma Grabag Branch use a marketing mix consisting of 4P namely Product, Place, Process Promotion. purpose this re...

In Present Marketing Scenario, the Study of Consumer Behaviour has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and ...

Competition in the electric service industry is highlighting the importance of a number of issues affecting the nature and quality of customer service. The quality of service(s) provided to electricity customers may be enhanced by competition, if doing so offers service suppliers a competitive advantage. On the other hand, service quality offered to some consumers could decline if utilities foc...

Effective recommendation is indispensable to customized or personalized services. The ease of collecting, integrating and analyzing vast amounts of data about customers and their purchase intentions/behaviors concerning different products or services has greatly fostered the interest in automated recommendations appropriate for individual customers’ needs, wants, or preferences. Collaborative f...