We study the relationship between volume of online product reviews and sales. We find that volume has a positive significant effect on sales of products whose valence (average rating) is perceived positively by consumers, while volume has a negative significant effect on sales of products whose valence is perceived negatively. Thus, pooling all products together in one regression model may not ...

The aquatic products are the term of the aquatic animal and plant products and their processed products produced by marine and freshwater fisheries in general. The marketability of aquatic products is an important issue in the development of aquaculture. In addition, processing and marketing facilities provide the great opportunities for employment within the aquaculture industry. Such products...

This paper studies the relation between activity on Twitter and sales. While research exists into the relation between Tweets and movie and book sales, this paper shows that the same relations do not hold for products that receive less attention on social media. For such products, classification of Tweets is far more important to determine a relation. Also, for such products advanced statistica...

The aim of this study was to provide a model of the enterprise market capabilities with an emphasis on organizational innovation and entrepreneurship. This is a mixed (combining qualitative-quantitative) research in terms of methodology. As well as, because this study intends to design the model, it is an exploratory research. An In-depth interview (12 experts) in the qualitative section and a ...

In an increasingly crowded marketplace, retailers need innovative ways of promoting products to their consumers. E-commerce retailers have utilized to great effect lists of top ranked products to promote product sales; the higher the sales rank, the more likely consumers buy that product. This influence to buy, based on observing what others bought is known as observational learning (OL). Prior...

a r t i c l e i n f o Salespeople play a pivotal role in promoting new products. Therefore, managers need to know what control mechanism (i.e., output-based control, behavior-based control, or knowledge-based control) can improve their salespeople's new product sales performance. Furthermore, managers may be able to assist salespeople in performing better by having a strong market orientation. ...

INTRODUCTION The pharmaceutical industry in the United States spends about $15 billion per year advertising its products to the medical profession [1]. Pharmaceutical detailing, which is using sales representatives to call on physicians to promote products, accounts for about 45 percent of this spending [2]. In order to help sales representatives track sales leads, sales, service requests, and ...