packaging is one of the most effective marketing instruments in selling most of the products, in particular the consuming products. due to the fact that most purchases particularly in department and chain stores are performed randomly and without a previous programming, packaging has a key role in attracting buyers and their selling products. a package with a charming and elegant design can be ...

A new or remodeled library presents a unique marketing opportunity for the hospital librarian. Furthermore, a well-designed library markets itself through its convenience, attractiveness, and ease of use. A marketing approach to library planning takes into account needs of users and of library staff and considers the librarian's relations with the architect as well as with hospital employees. T...

W e are adopting two changes in the review process at Marketing Science. The first change is the movement to a completely electronic review process. The second change is a different implementation of the double-blind review process that involves more anonymity for authors and slightly less anonymity for area editors (AEs). We hope that both changes will further enhance the attractiveness in pub...

This paper proposes a model for customer relationship management (CRM) using iThink , which incorporates the concept of system dynamics. The proposed CRMmodel consists of module 1: a customer purchasing behavior model, module 2: a Markov chain model, and module 3: a financial returns model. By considering the marketing activities and product attractiveness to the customer, the probability that ...

It is a common strategy to use celebrity endorsers in marketing campaigns. However, scientific literature on the effective use of celebrity endorsers has mainly focused on the credibility and the attractiveness of the celebrity. This study examines another endorser characteristic, which, despite other fields of psychological research confirming its importance, has not received much attention wi...

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers' point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions to increase the competitiveness of diverse agglomeration formats are presented. Design/methodology: Thro...