the present paper focused on the sociocultural explanations of rhetorical differences between english and persian and was based on the contrastive genre analysis of applied linguistics research article abstracts in these two languages. the evolutionary nature of research article abstracts was also investigated from 1985 to 2005, in three stages, with a time interval of 10 years. seventy eight r...

The notion of genre has received a great deal of attention both in discourse analytic studies as well as in the field of ESP/EAP course design. The present paper has attempted to use genre analysis to account for the rhetorical features of research article introductions written by Iranian academics in two disciplinary fields of Education and Economics. The corpus comprised 40 research article i...

the notion of genre has received a great deal of attention both in discourse analytic studies as well as in the field of esp/eap course design. the present paper has attempted to use genre analysis to account for the rhetorical features of research article introductions written by iranian academics in two disciplinary fields of education and economics. the corpus comprised 40 research article i...

this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...

Contrastive  analysis  of  hypothesis  is  the  comparison  of  the linguistic system of two or more languages and it is based on the main difficulties in  learning  a  new  language  that  caused  by  interference  from  the  first  language. The present study intended to investigate the effect of contrastive analysis on Iranian intermediate EFL learners’ knowledge of L2 adjectives. The questi...

Newspaper editorials constitute a part of media discourse, which is an extremely important field of research in both intercultural rhetoric analysis and EFL/ESL studies. Specifically, certain features of editorial headlines and also their important role in monitoring and directing readers' attention have made the interface between the linguistic analysis of newspaper editorial headlines and tea...

This study was a contrastive analysis of the evolution of English and Persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. Thus, 800 Persian and English slogans from the last four decades were collected. Lapsanka's framework (2006) including different aspects with som...

This paper reports on a genre-based contrastive analysis of the textual organization of biomedical texts. In order to provide the maximum educational value to our research, our corpus is made up of 100 biomedical texts divided as follows: 25 Letters to the Editor, 25 Cartas al director, 25 Editorials and 25 Editoriales. Following Paltridge's approach, based on simple keys to symbolize the main ...