BACKGROUND Increased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retailers and producers for low/er and regular strength wine and beer products. METHODS A content analysis of...

This article presents a case study of a marketing audit of the Lee County Library System, a rural public library system located in southwest Georgia. Marketing audits are an underutilized but needed tool for public libraries. In this audit, the library system’s mission, goals, environments, community and employee demographics, and a SWOT analysis were evaluated, resulting in several recommendat...

Value to Marketing Educators As marketing courses often involve projects and those are usually done in groups, the intersection of creativity with social processes is fortunate. Professors can readily create an active learning environment wherein groups encourage creative collaboration through divergent thinking. The incorporation of these group sessions into regular courses, even if done as se...

r is called commuting regular ring (resp. semigroup) if for each x,y $in$ r thereexists a $in$ r such that xy = yxayx. in this paper, we introduce the concept of commuting$pi$-regular rings (resp. semigroups) and study various properties of them.

Despite over a decade of social marketing in Uganda, no national population-based studies had been carried out to assess the performance of social marketing in Uganda. For the CMS project, project performance was mainly determined from sales figures. For this reason, the CMS project in 2002 started a periodic tracking survey is to provide regular population-based data for monitoring and evaluat...

To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.

Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...

‎in this paper some properties of weak regular injectivity for $s$-posets‎, ‎where $s$ is a pomonoid‎, ‎are studied‎. ‎the behaviour‎ ‎of different kinds of weak regular injectivity with products‎, ‎coproducts and direct sums is considered‎. ‎also‎, ‎some‎ ‎characterizations of pomonoids over which all $s$-posets are of‎ ‎some kind of weakly regular injective are obtained‎. ‎further‎, ‎we‎ ‎giv...