abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...

Media can be a good representation of dominant ideologies in society. The analysis of such discourse can shed light on the mental and social structures of people in society. Adopting van Dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the Iranian movie A Separation, the winner of the 84th An...

media can be a good representation of dominant ideologies in society. the analysis of such discourse can shed light on the mental and social structures of people in society. adopting van dijk’s (1995) layout of discourse ideology and his (2000) practical and general outline of ideological analysis, this study analyzes the iranian movie a separation, the winner of the 84th annual academy award f...

Abstract To enable new research on local ideology and representation in Canada, we construct a latent measure of the policy 37,500 Canadian Election Study respondents using 56 policy-relevant questions then use multilevel regression poststratification to estimate average ideological position each Canada's 338 federal electoral districts 250 largest municipalities. We these estimates examine mun...

this study takes a critical discourse analysis approach to investigate the linguistic representation of male and female social actors and construction of gender identities in the interchange third edition. the analytical models used are van leeuwen's (1996) framework and halliday's transitivity model (halliday & matthiessen, 2004). the findings of this study indicated a differential represe...