Retaining your customers is important for E-sellers to survive in the intensified competitive e-marketplace. We approach this issue from the perspective of “continuance intention”, a behavior intention that describes the willingness of customers to continue transacting with sellers. Drawing upon the trust-commitment theory, as well as institution-based trust factors, we examine two types of tru...

today, many companies have multiple channels, such as sales force, direct mail / catalog, internet and broadcast channels, telephone, etc. for providing goods and services to its customers. multiple distribution channels, despite having benefits, several challenges such as the incidence of conflict, allocation of product, free ride some members have being emerged. the aim of this study was to i...

it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...

in recent years, many changes have been observed in buying culture of customers and developing chain stores in iran. moreover, need to be more competition in business environments made necessary the stablishment of chain stores, the creation of competitive advantage and long relations to the costumers. regular marketing is a response to stores requirement when establishing such a win-win long r...

nowadays, new technologies have changed the methods of serving customers in many service organizations. service in the banking industry has been influenced by international communication technology (ict) developments in essential ways. nowadays the importance of websites and their unique features in provision of services to customers is increasing. however, traditional methods of banking with d...