نتایج جستجو برای: brand creates value for both customer and organization
تعداد نتایج: 19112158 فیلتر نتایج به سال:
according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...
In addition to the functional value of a brand, the academic branding literature also emphasises the symbolic function of a brand. The importance of emotional values is often stressed by the necessity to create strong customer-brand relationships for building brand equity. Since the brand is a universal concept regardless of its setting, the need for achieving emotional attachment also holds fo...
This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...
asymmetric polyethersulfone (pes) microfiltration flat sheet membranes were composed by the phase inversion method (pim) and were used as supports. composite membranes were fabricated by coating silicone rubber as selective layer. effect of different concentrations of pes and pdms and different solvent such as nmp, dmf and dms effects as pes solvents and support thickness and different coagulat...
بررسی رابطه همخوانی شخصیت مصرفکننده با برند، هویت پذیری مصرفکننده از برند و نیات رفتاری پس از خرید
In today's rapidly changing and highly competitive market, organizations are always looking for new ways to gain and maintain competitive advantage. For this reason, the brand personality as a prominent issue is discussed and marketing activities with the aim of having customers who believe brand character and distinguish and prefer it from competitors and as well as strengthening communication...
Customer Lifetime Value has become a very important metric in Customer Relationship Management. Various firms are increasing relying on CLV to manage and measure their business. CLV is a disaggregate metric that can be used to find customers who can be profitable in future and hence be used allocate resources accordingly (Kumar and Reinartz, 2006). Besides, CLV of current and future customers i...
this study purported to compare and contrast the use of self-mention and evidentials as two mtadiscourse features in opinion columns of persian and english newspapers. the theoretical basis of this study is the idea that metadiscourse features vary across cultural boundaries. for this purpose, 150 persian and 150 english opinion columns were collected based on three factors of topic, audience a...
In recent years organizations have recognized the indirect value customers add to a brand through their engagement online in word of mouth, product ideas, and increased interactions with the business and other consumers. This has sparked a focus on methods for increasing this customer value by encouraging brand engagement on social media. One method increasingly used to encourage brand engageme...
126 abstract: in this research we studied the effects of cyclic hydration and dehydration of cysts of artemia urmiana and artemia parthenogenetica on the hatching percentage, survival and growth. the experiment was carried out in 3 treatments (1-3 hydration/dehydration cycles) with 3 replicates for each treatment. later effects of cold preservation at -20°c during three time periods were ...
تاثیر آموزش تفکر انتقادی به شیوه مباحثه بر روی مهارت درک متن یادگیرندگان انگلیسی به عنوان زبان خارجی
the purpose of the present study was to investigate the effect of instruction through debate on male and female efl learners’ reading comprehension, to examine the differences between the performance of male and female participants on the five dimensions of cctst including analysis, evaluation, inference, deductive reasoning, and inductive reasoning, and to examine the differences between male ...
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